Before and After: UX Case Study Examples

 One of the most powerful ways to showcase your UX skills is through before-and-after case studies. They visually and contextually demonstrate your ability to analyze real-world problems, identify user pain points, and create meaningful design improvements. Whether you're redesigning an existing product or optimizing a feature, before-and-after examples help recruiters and clients see the tangible value you bring to the table.


In this blog, we’ll break down how to create compelling before-and-after UX case studies—and provide examples of what a strong transformation might look like.


Why Use Before-and-After in UX Portfolios?

Before-and-after visuals:


Tell a clear transformation story.


Highlight the problems in existing designs.


Show your problem-solving and iteration process.


Provide measurable UX improvements (if data is available).


They also allow the viewer to quickly understand what you changed and why it matters, which is exactly what hiring managers are looking for.


Structure of a Before-and-After UX Case Study

Here’s a recommended structure you can follow for each case study:


1. Project Overview

What is the product or feature?


What was your role?


Who were the users?


What was the problem?


2. The “Before” State

Show the original design (screenshots, flows, etc.)


Explain the UX issues: confusing layout, poor hierarchy, too many steps, accessibility problems, etc.


Use user feedback, analytics, or research insights to back your findings.


3. Your Design Process

Summarize your steps: user research, wireframes, prototyping, testing, and iteration.


Share key takeaways or unexpected challenges.


4. The “After” State

Show your redesigned UI and flows.


Highlight changes (e.g., improved navigation, reduced clicks, clearer CTAs).


Explain how these changes improve usability, accessibility, or conversion.


5. Results & Reflection

Include any measurable improvements (e.g., “reduced drop-off by 30%”).


Share what you learned and what you’d do next.


Example 1: E-Commerce Checkout Redesign

Before:


5-step checkout process


Confusing labels, tiny CTA buttons


Users dropping off at payment page


After:


Combined steps into 2 pages


Clear progress indicators


Larger buttons, simplified forms


Impact:

+25% increase in completed checkouts, better mobile usability.


Example 2: Mobile Banking Dashboard

Before:


Cluttered home screen with too many icons


Users couldn’t find recent transactions quickly


After:


Clean dashboard with key info (balance, recent activity)


Personalized quick actions


Impact:

+40% increase in user engagement with daily login rates.


Tips for Creating Impactful Before-and-After UX Stories

Use annotations to highlight design changes.


Keep comparisons on the same page or side-by-side for clarity.


Use real feedback or data when possible.


Include both desktop and mobile views if relevant.


Avoid just visual tweaks—focus on user experience improvements.


Conclusion

Before-and-after UX case studies are a powerful way to showcase your growth as a designer and your ability to make a real impact. They tell a transformation story, visually prove your design decisions, and help you stand out in a sea of portfolios that focus only on final UI screens.


By documenting the journey from a flawed user experience to an optimized, user-centered solution, you show that you're not just a designer—you’re a problem solver.

Learn The Role of a UX Designer Explained

Read More: Tips for Building a UX Portfolio That Gets Hired

Read More : Redesigning an App: A UX Portfolio Project Idea

Read More: From Concept to Launch: A UI/UX Project Breakdown

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